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Queen of Sheba: Ethiopian Restaurant
Branding and Advertising
Their Challenge:
The restaurant industry in Victoria, British Columbia is a very large and highly competitive sector. Being a new establishment in the city, Queen of Sheba wished to quickly gain awareness in the community and create a buzz. To help achieve this, they accepted the invitation to cater a public launch party at the Royal British Columbia Museum. However, they lacked the promotional materials necessary to create an impact during and after the event.
Our Solution:
WebBloom designed a complete corporate package including an outdoor sign, rack cards, business cards, and posters for Queen of Sheba. The goal of the design was to reflect Ethiopian cuisine while trying to avoid the clichés associated with thematic restaurants. A clean, bold look was created that not only portrayed “Africa,” but was also very flexible. This allowed the design to be easily transferred across different sizes, applications, and mediums to maintain a sense of unity throughout the restaurant’s promotional activities. |
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